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This site states the following, "For ninjas like you! Aerodynamic Duck Feather, Fast." We noticed that the web site also stated " Aerodynamic Duck Feather, Fast." It also stated " There is a new craze sweeping NYC thats called the Smack Fu. The Smack Fu turns anyone into an athlete, better yet, a ninja. What is Smack Fu? The Smack Fu is a small projectile that consists of small plastic disks and high quality goose and duck feathers. In a two-player game, this aerodynamically designed toy is served like a dart and each player takes turn smacking the dart. For serious ninjas, Fast." The header had shuttlecock as the highest ranking keyword. It was followed by toys, kick toys, and fun which isn't as ranked as highly as shuttlecock. The next words the site uses is addicting toys. sports toys was also included and might not be understood by search engines.